The National custom home builder of the year

National Custom Home Builder of the Year

Handcrafted Homes
Lifelong Relationships

Circa 1984



Founded in 1984, our commitment to handcrafted homes and lifelong relationships has stood the test of time and continues to remain as the focus of the business today. We provide a turn-key approach with design + build + interiors, resulting in a seamless process that positively impacts your schedule, budget, and final touches. As one of The Cliffs Communities first preferred custom home builders, we take heart in delivering handcrafted homes that embody the beautiful surroundings of the communities throughout Western North Carolina, Upstate South Carolina and Lake Keowee.


Quality is much more than the finishing touches, it goes far beyond the paint and studs, it is a program that is built on a solid foundation and trusted reputation. The owner, Gus Rubio, a former quality control manager for a Fortune 100 company, developed our quality and customer service programs. These programs have been recognized nationally, resulting in us being honored as the NAHB National Custom Home Builder of the Year. Our team’s passion, strong commitment to quality, and unparalleled service is a promise we can deliver, every time. Gabriel’s fine-tuned processes implemented over the last 34 years ensures that when we deliver the keys to the new home, we leave a lifelong friend.

Discover the Gabriel Difference >> Watch The Gabriel Story 2.0 Below


We are privileged to have homes throughout the Upstate in South Carolina and Western North Carolina including: Asheville, Greenville, Greer, Simpsonville, Spartanburg, Travelers Rest, Marietta, Lake Keowee: Sunset, Six Mile, Salem, Arden, Landrum and Gaffney. We are a preferred builder for The Cliffs, a collection of premier golf and wellness developments, and have handcrafted custom homes in all 7 communities: The Cliffs Valley, The Cliffs at Glassy, The Cliffs at Mountain Park, The Cliffs at Walnut Cove, The Cliffs at Keowee Vineyards, The Cliffs at Keowee Falls and The Cliffs at Keowee Springs, plus the newly released The Landing at Keowee Springs. In 2019, we established ourselves as a builder in The Reserve at Lake Keowee community, and recently started three homes throughout the luxury development and recently completed a home in the Chanticleer Community in Greenville.

Needless to say, we are advocates of the beautiful area we are fortunate enough to call home. Come for a visit, we promise you will be delighted and never want to leave!

Award Winning Homes and Amazing Clients

The awards we win are not what drive us. They are just reminders of the handcrafted expressions of our customers in the building of their custom homes and the vision for their dreams made possible.

Handcrafted with Purpose & the Future in Mind

It’s the pride we take in knowing that every single home is designed, crafted and custom built with extraordinary care. For us, it is more than a home, it is the foundation for creating the trust and lifelong relationships we build with our customers.

Future Handcrafted Homes and Lifelong Relationships

The process is important but meeting our clients’ visions and expectations are what we value most.

View our Process




Lake Aerial - Aqua Vista at the Cliffs at Keowee Falls on Lake Keowee
Dreaming in Green: An Award-Winning Home

Our Aqua Vista at Keowee Falls handcrafted home was recently featured in the Spring/Summer 2020 issue of the Cliffs Living Magazine and we couldn’t be…

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Gabriel Builders Named 2020 Guildmaster by GuildQuality

Greenville, SC: Gabriel Builders, Inc. received the 2020 Guildmaster Award from GuildQuality with highest distinction. This award is for demonstrating exceptional customer service within the residential…

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GuildQuality Recognizes Gabriel Builders for 20 Great Reviews

Greenville, SC: Gabriel Builders, a luxury custom home builder in the Upstate, has recently received recognition from Guild Quality for having twenty customers in a row give…

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We would love to hear from you

Please use the contact form below if you have any questions or requests, concerning our design or custom build services. We will respond to your message as quickly as possible. Above you can find directions to our office and showroom, and below is our email address and phone number. We would love the opportunity to work with you and your family.

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